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The future
of the Indian Graphic Communications
Industry is very promising. According to
Wikipedia, the term graphic design can
refer to a number of artistic and
professional disciplines that focus on
visual communication and presentation. A
graphic designer may utilize typography,
visual arts and page layout techniques
in varying degrees to produce the result
of the project. Graphic design often
refers to both: process (designing) by
which the communication is created and
the products (designs) that are
generated.
Areas of
common uses of graphic designing include
magazines, advertisements, product
packaging and web design. For example, a
product package might include a logo or
other artwork, organized text and pure
design elements such as shapes, and
color, which unify the piece.
Visual
Communications, as the name suggests, is
a field that aids in communicating
anything to the audience through
visualization. This type of
communication is very commonly seen on
websites and portals created for the
World Wide Web. While browsing various
websites, one uses the eyes as the
primary sense and therefore, the visual
display of a website is important for
the users to understand the
communication taking place.
A graphic
designer is a specialist in solving the
problems associated with visual
communication. Qualified graphic
designers have the skills in drawing,
visualization, layout, typography,
lettering, traditional art, clay art,
miniature art, diagramming, and
photography. They develop the layout and
production design of newspapers,
magazines, corporate reports, journals
and other publications. They also create
the promotional displays; marketing
brochures for services and products,
packaging, design distinctive logos for
businesses and products. At present,
graphic designing has become the
integral part of business. Due to
tremendous growth of the media industry
and excellent employment options, today
many people are opting for such design
courses.
There is a huge scope lying for these
courses in creative media such as
electronic media, packaging, film and
animation, advertising agencies,
publishers, marketing firms, design
studios, educational institutes,
printers and typesetters, exhibits and
displays, audio-visual media,
publishers, manufacturers and department
stores.
India
Top institutes catering to the Indian
Graphic Communications Industry are:
• IDC, IIT Bombay for Visual
Communication, Mumbai
• Sristi for Visual Communication,
Bangalore
• Pearl Academy for Communication
Design, New Delhi
• Dept. of Designing, IIT Guwahati for
Communication Design, Assam
• NID for Communication Design,
Ahmedabad
• Manipal Institute of Technology for
Communication Design, Manipal
• Institute of Design for Graphic
Design, Pune
• IIT Kanpur for Visual Communication
Design, Kanpur
• Creative-i College of Arts for Applied
Arts and Digital Arts, Pune
• Loyola College for Visual
Communication, Chennai
• Wigan & Leigh for Advertising and
Visual Communication, Delhi
• D J Academy of Design for Visual
Communication, Coimbatore
• Apeejay for Graphic Design, Delhi
• IILM School of Design for
Communication Design, Gurgaon
• Symbiosis for Communication Design,
Pune
• Raffles Design Mumbai International
Visual Communication
Worldwide
Some of the known institutes that offer
graphic designing and visual
communications courses are:
• International Academy of Design &
Technology - Ontario, Ottawa
• International Academy of Design &
Technology – Pittsburgh
• Katherine Gibbs School – Boston
• Brooks Institute of Photography,
California
• Platt College, California
• Westwood College, California
• Briarcliffe College, New York
• Katherine Gibbs School, New York
• Westwood College , Texas
• Gibbs College, Vienna , Virginia
• International Academy of Design and
Technology - Fairmont, West Virginia |
